Network Media Partners recently contributed a series of articles about advertising sales for associations to SNAP's Association Publishing magazine.

Beyond the Sales Pitch
by Jen Smith

Many association publication staffs are leaner than ever. As a result, publication team members are expected to know more about a bigger variety of publishing processes. Let's take a look at the role of the advertising sales staff and consider how acquiring a bit more knowledge of the magazine production process can set up ad sales personnel for greater member service opportunities. READ MORE

Pick up the phone
by Carrie Hartin

Now that there are convenient, non-threatening ways to communicate via email, it's harder than ever to get prospects on the phone to discuss a potential ad program with your association magazine. Busy prospects and clients routinely screen their phone calls with voicemail. How many times have you called and left a message for your prospect only to get an email in return a few minutes after the call? READ MORE

Cut the Cancellations
by Sean Soth

Now that there are convenient, non-threatening ways to communicate via email, it's harder than ever to get prospects on the phone to discuss a potential ad program with your association magazine. Busy prospects and clients routinely screen their phone calls with voicemail. How many times have you called and left a message for your prospect only to get an email in return a few minutes after the call? READ MORE